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Many internet marketers are so focused on their online marketing campaigns that they forget that there are still many people who seldom, if ever, go online at all. Most internet marketers use up their entire marketing budget on well known internet-based advertising techniques such as pay-per-click ads, having articles written or hiring SEO specialists. It might be smart to diversify your marketing strategy by putting aside some of your budget for offline marketing techniques. Marketing offline might be a lot more profitable that you think! If you aren’t sure where to start with your offline marketing tactics, here are a few tried and true methods that have a reputation for success.

Consider the classifieds section that is in the back of most newspapers. There are many online classified sites, the most popular is probably Craigslist. Why not place a classified ad in a traditional newspaper as well? The fact is, if you write a good ad, you can get a lot more (offline) “traffic” to your ad than a comparable online ad would receive. Some people object that newspaper ads are not free like many online sites; however, if they bring you more customers, what is there to complain about? Remember, even people who don’t have computers read through classified ads sections and these people do have ways to buy your products through computers in cyber cafes or at the library!

Try leaving your business card in books at the library. One tactic is to strategically place your cards in library and bookstore books that are related to your site’s topic. These places don’t want you doing this but if you are in a larger building then you will probably go unnoticed. Don’t worry – you probably won’t get in too much trouble if you get caught – probably nothing more than a strongly worded warning!

A pen is also good for placing ads. You can easily find a company that specializes in printing customized items to design the pens for you. Once you have them you will most likely exhaust your supply faster than expected. It doesn’t matter where or who you leave pens with because they are one of few items that usually bounces around from person to person. Leave some next to the napkins and straws next time you visit a fast food restaurant like McDonald’s. Or if you know of any other busy places then you can pass them out to people without a hassle. Who wouldn’t accept a free pen! Even if you have an internet based business, you can market it offline in many different ways. There are probably more offline marketing methods than online! You may just have to shift gears a little.

Offline marketing goes a lot deeper than this. You have to remember that offline the entire world is your playground. All it takes is some creativity to reach anyone in your market. Nowadays, there are senior citizens taking classes, hosted by the public library and other organizations, that are teaching them to use the internet; you can reach people like this with offline marketing. Offline marketing should be one of your priorities considering the how much market share you can gain from simple techniques. As made clear throughout this thread; you must look for new traffic sources. If you want to join to ranks of the marketing elite then you should give offline marketing some serious consideration.

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