Using Audio Visual Tactics to Promote a Company
March 22nd, 2012 by the author
A couple decades ago, managers conducted presentations primarily through speeches. Today, however, the majority of the corporate world knows that they must give their audience something that is not only informative but visually entertaining as well. One of the most common mistakes in audio visual presentations today is investing too little time in the actual delivery of the message. This can cause the video to be too fuzzy or the audio portion to be unclear. Even if you have an excellent message to deliver, no one will benefit from the time and effort behind it unless you demand excellence of the presentation as well.
To create an effective presentation, it’s vital that you know your audience well. As part of your preparation, study your audience until you know what’s important to them and what’s not. Find out their dreams and how they most enjoy spending their time. By including this type of information in your presentation, you’ll not only hold your audience’s attention, but you’ll be able to inspire them to take greater measures in applying your message to their lives on a consistent basis. Also remember to keep the message fixed specifically to your company’s image. This can be done by highlighting your company’s logo and colours in the beginning and/or end of the presentation. Remind your audience of the company’s objective, and show clearly how applying your message will advance that objective.
As you are putting together your AV presentation, make sure you maintain the same tone and theme throughout the entire delivery. For example, don’t begin with humorous material only to end on an extremely serious note. This will only confuse your audience. Rather choose lighthearted or serious as the most effective tone for your audience, and stick with it. The same principle goes for your formatting. Be sure to use the same font and colours throughout your visual delivery; this will keep your audience from becoming distracted and help them to see the message more clearly. Also, make sure your presentation isn’t long and drawn out. The most successful presentations are normally between ten and twenty minutes. Choose the most powerful information to give your audience, but refrain from rattling off additional facts that will only cause them to lose interest quickly.
Once you have decided on your message, theme and tone, closely examine each part of your presentation draft to ensure your video and audio material are high quality. This means your pictures should be such a high resolution that they will not pixelate when projected on a large screen. If your pictures are a low to medium resolution, the audience will be puzzled at the blurry images you are putting before them. The other area you need to ensure quality is the audio section. Listen closely to songs you’ve inserted and any other audio tracks to make sure they are loud and clear. The last thing you want is poor quality in the video or audio department to destroy what you’ve worked so hard to attain.
Last but not least, be extremely careful about piracy. In this day and age full of lawsuits, it’s much safer to play it safe by asking for permission even if you highly doubt it’s necessary. Get into a habit of contacting the music artist, speaker, photographer or company to ask permission to use any songs or visual material you’ve included that is not your own. It’s highly unlikely one of these people will say ‘no’ considering the circumstances, but in today’s world, the danger of being sued or thrown into prison because of breaking a copyright is becoming more and more common. Don’t risk your company’s reputation simply to make a video more exciting. If you find you’re pressed for time, you can always hire a professional audio visual company to create something similar to what you had in mind for the presentation. Most of them have highly-trained staff who do an excellent job when it comes to video production. Visit Waterston Entertainment & Corporate Media for more info on how to promote your business.