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Legitimate SEO practices are termed as White hat SEO practices. The natural, recommended and legitimate method of applying the principles of SEO and trying towards increasing the visitor count to your website constitutes white hat SEO practice. While on the other hand the illegitimate way of Using SEO to increase page ranks is termed as black hat SEO. There is no doubt in the fact that the practice of White Hat SEO is recommended as it goes on to follow the rules and conditions of SEO and this thereby ensures a pleasant user experience.

There are several ethical ways of using white Hat SEO in an attempt towards high PR. The most common and widely used amongst them include the following:

It is very important to have good quality relevant content on your website. This is very important as not only will this bring in curious visitors who would come back t…

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